RESOURCES
Visual Search: Things you need to know
What is Visual Search? Visual search is a type of search engine that uses photos or images instead of keywords that are normally used in search engines. It carries out a performance called content-based image retrieval involving metadata to gather results through...
UNWRAPPING 6 DIGITAL TRENDS IN 2021
With the modernization and advancement of technology, we are in a phase where everything evolves and changes with a blink of an eye. Last year’s experiences greatly contribute on shaping the ecommerce industry as well as the digital customer communication. Huge...
THE POWER OF GRATITUDE IN ADVANCING YOUR ADVERTISING GAME
“THANK YOU.” Sometimes the phrase itself is not enough to show gratitude towards others. What did you feel when you saw the message above? Did you feel happy? Did you feel fulfilled? Did you feel nothing? As a business owner nowadays, a “Thank you” is an everyday...
TOP 3 ADVERTISING FAILS YOU NEED TO LEARN FROM
ADVERTISING – a word that plays a very big role to put your business on the map. Advertising is an activity or profession of producing advertisements for commercial products or services. As a business owner, our main goal is to SELL – which means...
TikTok Ads taking Online Advertising by Storm
Wherever we are, Tiktok is a household name for its wide array of entertaining clips from its users, accumulating over millions of downloads all over the world. The amusement caters different strokes for different folks with contents about dancing, cooking, and many...
Top 5 Surefire Reasons why Content Creation is Important for Business
Want to know the secret as to why customers are drawn to your brand? CONTENT CREATION, that's what it is! If you want to know the SUREFIRE reasons why CONTENT CREATION for your business is IMPORTANT, YOU have got to keep reading. So, what is CONTENT...
3 Reasons Why NOW is the Time to Invest in Marketing
The corona virus pandemic has since affected not one city, not one country, but the whole world. Everything has changed, from the way we communicate with other people, purchase goods and essentials, deliver our products and services, and basically everything that we...
WEB DESIGN GUIDE THAT EFFECTIVELY SENDS MESSAGE ACROSS CULTURE
Since the evolution of the internet, merchants has had a higher chance of maximizing brand presence across platforms. Nearly one-third of small businesses (29%) plan to start using a website in 2020. Another 29% say their website is the marketing...
MARKETING IDEAS TO RE-OPEN YOUR BUSINESS: EMBRACING THE “NEW NORMAL”
Most parts of the world had been greatly affected by the emergence of the pandemic known as Covid19. The unforeseen impact of this virus has crippled the economy big time - from directives of closing up shops, banning mass gatherings, suspension of work,...
Amplifying Brand Presence amid Covid19 Pandemic
Now more than ever, people need to be more pro-active especially those who have big or small businesses. The world is at a standstill right now after the virus that started in Wuhan, China traveled across the world and affected not one, but 204 countries and...
NIACC John Pappajohn Entrepreneurial Center Customer Relationships & Advanced Digital Tools Featuring All Things Advertising
Marketing Wednesdays: Customer Relationships & Advanced Digital Tools Effective communication with your clients is more important than ever. As COVID-19 continues to affect the ways we interact and do business, are you reaching the right people with the right...
NIACC John Pappajohn Entrepreneurial Center 3 Non-Negotiable Digital Essentials for Small Business Featuring All Things Advertising
The NIACC Pappajohn Center & SBDC is working to help our clients combat uncertainty and provide strategies for your business to innovate, adapt, and survive in this rapidly changing economic environment. We have created an on-going digital series to connect...
The 9 Big Lessons of 2019: A Year’s Worth of Experience
2019's wrapping up, bringing our dreams and aspirations for the next year to the front of our minds. No matter what records you're planning on breaking next year though, it's important to look back at 2019. All of our accomplishments and obstacles can teach us new...
Advertise Your Business With Gratitude
“Learn to be thankful for what you already have, while you pursue all that you want.” —Jim Rohn Spend 7 minutes with Miriah Whitehurst, All Things Advertising, and Val Bullerman as we uncover how showing gratitude can help you stand out among the crowd.
We Give a Hoot: Thankful For You
This November we just want you all to know that we appreciate all the support you’ve given us. You’re allowing us to live our dreams, and we hope we’re giving back as much as you’ve given us. Changing Our World Together Our goal from the start has always been to...
Advertising For Success This Holiday Season
Spend 7 Minutes with Miriah Whitehurst with All Things Advertising as she shares new ways of advertising and shares tips to get the most out of your holiday advertising. HINT: Start NOW. Advertising Jackpot is sponsored By Val Bullerman
How to Have the Best Holiday Season Ever: Advertise Your Holiday Sale Differently
After years of continuous sensory overload, people are beginning to ignore traditional holiday ads. Their email, phone, and radio are bombarded by holiday sale after holiday sale. So how will you stand out amongst the barrage of endless holiday ads? A New Kind of...
Tech Tips To Staying Motivated
Stay with us as we spend 7 minutes with Val Bullerman. Val is an award winning, international coach and speaker. She is passionate about sharing her mindset strategies with entrepreneurs. Join us as we talk about tips and software to keep ourselves and our team...
How to Use Facebook Lead Ads to Maximize Your Conversion Rate
It's time to completely rethink how you use your landing pages. Facebook Lead Ads have revolutionized the online marketing game. Back in the day, your landing page was your prized possession. You'd use it to drive sales while also building your email list. But times...
How a Virtual Business Card Improves Your Sales
Retail chains are closing, kids never leave the house anymore, and cars can drive themselves. The times are changin', and virtual business cards are one of the many adaptations we have to make to stay relevant. It all started with Blockbuster. Netflix paved the way to...
Create Customer Loyalty
Hosted with Miriah Whitehurst of All Things Advertising Join us as Heather Gifford with Spot On shares with us ideas on creating customer loyalty in 3 easy steps. SpotOn has redefined the merchant service industry by giving you the tools and service your business...
Ignite your business with Passion and Purpose
Hosted with Miriah Whitehurst of All Things Advertising Listen in as we spend 7 minutes with some of my favorite people at United To Serve. United To Serve is a nonprofit in North Iowa. They help individuals in their journey to live intentional lives of purpose....
Emotional Advertising Techniques: Turn Up the Heat With Your Advertisements
According to the Institute of Practitioners in Advertising, out of 1,400 ads, the most effective advertising techniques focused on engaging emotions rather than logic. We don't want to hear about all of the fancy technology your software uses or the dimensions of your...
The Best Internet Marketing Tools to Save You and Your Business Time and Money
Advertising can feel like an endless pit that feeds on time and money. Internet marketing tools provide a way out… Have you ever felt like your money and time spent on marketing was a gamble? That’s the case for many business owners because they aren’t marketing the...
Automate Your Business- Easy Tech Tips
As an entrepreneur there is never enough time in our day. I often hear I would love to do this or that but I just don't have enough time in the day. To my surprise many entrepreneurs are unaware of some simple software's that can save us TONS of time and...
Understand Your Customers & Increase Your Sales By 300%
The most common mistake salespeople are making is delivering their presentation based on their own personality types, not on the customer's personality type. That means the average salesperson communicates ineffectively up to 75% of the time, which could be costing...
How to Use BANK Codes to Increase Your Sales by 300%
If you want an easy fix to driving up your sales numbers, BANK codes aren’t the solution. That’s because there’s no such thing as a magical fix to increasing sales. BANK codes are, however, a tremendous tool that can help you make your sales process much more...
Online Reviews
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more...
Why Your Business Should Want More Reviews on Review Sites
The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more...
SEO tips- Be Seen Online
Learn from SEO expert Justin as he shares SEO tips and tricks to climb the search rankings. Find more resources at AllThingsAdvertising.com Thank you to our sponsor Val Bullerman
BONUS EPISODE–Guide to Incorporating Color Psychology into Your Advertising
If you don’t know the basics of color psychology then you’re losing money. It’s that simple. According to HubSpot, simply changing the color of a call to action button can increase sales by 21%. How Color Psychology Impacts Your Advertisements Choosing the right color...
5 Easy Tips to Climb Search Rankings
We’ve compiled five easy tips that businesses can use to climb search rankings with speed. We aren’t saying that you’ll appear at the top of the search results in a couple days, but we do guarantee that using these tips will help a business climb search rankings on...
Advertising Jackpot: Advertising- Colors and their emotions
Join us Dr. Lisa Van Allen a clinical psychologist, executive coach, spiritual director, and award winning author with over 30 years in private practice dive into the psychology behind advertising. If you don’t know the basics of color psychology then you’re losing...
Guide to Incorporating Color Psychology into Your Advertising
If you don’t know the basics of color psychology then you’re losing money. It’s that simple. According to HubSpot, simply changing the color of a call to action button can increase sales by 21%. How Color Psychology Impacts Your Advertisements Choosing the right color...
Advertising Jackpot: New Year New Business: All Things Advertising with guest Speakers from Iowa’s SBDC and our sponsor Val Bullerman
You’ve got this spark in your eyes. You’ve finally made the leap, and you know your business will be great for you and your customers. Tune in to hear from business growth experts Brook Boehmler and Amy Dutton of Iowa's Small Business Development Center Brook and Amy...
Create an Advertising Strategy That Turns Heads by Following Our Six Part Checklist!
You’ve got this spark in your eyes. You’ve finally made the leap, and you know your business will be great for you and your customers. An effective advertising strategy is all that lies between you and your potential customers now. Follow our checklist, and you’ll be...
Recap of 2018’s Lessons
As the year comes to an end let’s look back on the most important lessons we have learned. Here is a summary the most important lessons we’ve learned in 2018. February To make effective advertisements you have to make them with the audience’s viewpoint in mind. For...
9 Ways We Are Thankful For YOU
Thanksgiving is around the corner and we want to thank all of you for everything you’ve done for us. This goes out to all of our friends and family, of which our business partners and loyal customers have grown to be a part of. We want to let you know that we...
Why Professional Graphics Matter
We are entering a new era of the internet. One in which you can barely find a single article that doesn’t contain at least one cat photo. Ok, maybe the internet’s always revolved around cats, but nonetheless it demonstrates just how large of a role visual content has...
5 Reasons to Hire a Freelancer
Picture this: Janet and Steve are talking at the water cooler, discussing who they think will win tomorrow night on American Idol. They’ve been there for at least 30 minutes now, and there’s no sign of them leaving. Don’t let this happen to you. Hire a freelancer...
Why You Need to Update Your WordPress Website
Oops, Your Code is Showing: Why You Need to Update Your WordPress Website The last thing you want for your website is to have hackers running rampant, parts of your website to be broken, and to have a load time longer than you can say “subscribe to my email list!”...
5 Guidelines for Making a Viral Article
Create A Spark With Your Advertising: 5 Guidelines for Making a Viral Article Imagine hundreds of thousands of eyes flooding onto your website! Each pair of eyes, a potential customer or loyal reader. That’s what one viral article can do for you. With businesses...
5 Ways to Stay Focused This Summer
Get Your Head Out of Your Apps: Top 5 Ways to Stay Focused This Summer Nothing’s worse than when a task you expected to take an hour or two ends up consuming your whole day! That time was going to be for relaxing, but now your day is over and you still have to do work...
The Four Personalities of BANK
Welcome to part two (Read Part One Here) of our BANK code over view and how you can use BANK to increase your sales by 300%. Click Here to read Part One Today we will learn more abut what BANK is and the four different personality types. What is a BANK Code BANK...
BANK: Increase Sales by Genuinely Relating to Your Customers
BANK: Increase Sales by Genuinely Relating to Your CustomersBy understanding your customers you gain the ability to create a message that really resonates with them. One of the first steps of marketing is to try and understand as much about your audience as you can....
6 Ways To Boost Your Online Reviews
6 Ways To Boost Your Online Reviews Make sure you’re signed up for review sites! For your customers to leave glowing reviews you first have to have a place where they can leave them. Start with Yelp and Facebook as they are the review sites consumers trust the...
Why Online Reviews Matter
Why Online Reviews Matter Now more than ever online reviews play a significant role in the success of your business. Reviews have the potential to make or break your business depending on how you manage them. A survey conducted by Brightlocal on 1,031 consumers in...
The Goal at the End of Your Rainbow: How to Create a Marketing Plan Out of Your Business Goals
The Goal at the End of Your Rainbow: How to Create a Marketing Plan Out of Your Business Goals What is it that you want to accomplish with your business? Do you want to create jobs and make a difference in the world, or just become filthy rich and live the good life...
For the Love of Advertising: 5 Step Checklist to Creating an Effective Advertising Strategy
For the Love of Advertising: 5 Step Checklist to Creating an Effective Advertising Strategy Before wasting money on an advertisement that readers will just toss into the garbage and soullessly neglect, run your ad through this checklist to ensure it has everything...
5 Tips To Grow Your Business This Holiday Season
The holiday season is here and it’s time to make sure you’re prepared to make 2017 the best Holiday Season. So how do you go about growing your business this holiday season? Step 1 Plan Ahead! There’s a reason retailers start putting out their Christmas goods as early...
GLS Creativity In Work
Fredrik Härén gave valuable insight into the question, “Is creativity important in your job?” at the Global Leadership Summit. During the Global Leadership Summit people from all around the world gather to find inspiration and learn applicable skills to improve...
Small Businesses and Their Role In the Community
Small Businesses and Their Role In the Community Often the ethics of business gets a bad reputation. People think of greedy CEO’s, manipulation, and shady deals. Although this side of business does exist, there is also a much more positive side of business: one of...
Influence people you will never meet: 3 things you can do to become a global industry leader
We all want to be a part of something larger than ourselves. This is why we join a team; we are social animals. At a local event, it dawned on me I am helping businesses in the Midwest grow but how am I helping out our country as a whole? Am I making a impact? It...
A Year of Saying Yes
One Month ago I celebrated my 1 year anniversary of being my own boss. This first year after leaving my security blanket AKA "my job" has taught me that we as humans can do anything we set our mind to. My biggest take-a-way from this last year is that every...