If you don’t know the basics of color psychology then you’re losing money. It’s that simple. According to HubSpot, simply changing the color of a call to action button can increase sales by 21%.

How Color Psychology Impacts Your Advertisements

Choosing the right color for your advertisements is more important than you think. According to color psychology, colors have a strong influence on your emotions. There are also certain connotations we connect with specific colors. If you pair the right colors with your advertisement, you’ll be able increase your advertisement’s overall influence.

Basic connotations associated with colors

Each color palate has its own set of connected meanings and emotions. And as you get more specific, you’ll find individual colors have their own emotions they evoke as well.

Bright colors

Generally, bright colors are connected with passion, excitement, and happy feelings. Use these to evoke a sense of urgency or enthusiasm.


The color red is a useful color when conveying an atmosphere of passion or urgency. For example, using red can help drive action when advertising matters such as flash sales.


When trying to stand out, yellow is a great choice for attracting your audience’s eyes. Yellow is also a useful color for evoking feelings of joy and hope.

Mellow colors

Cooler colors such as blue, green, and purple bring about feelings of serenity and stability. These feelings are useful to bring up when branding more serious businesses.


Blue is one of the strongest colors at conveying tranquility. Use blue in your advertisements if you’re trying to reassure your audience, or brand a product centered around relaxation.

Neutral Colors

Neutral colors such as white and black are perfect for balancing out your color scheme. They emphasize and compliment the colors in your advertisement.


People associate the color black with luxury and power. By using black wisely you can give your brand a sense of sophistication.

How to Incorporate Color Psychology into Your Advertising

Like business, the key to using color psychology in advertising is to play to your strengths. If your product is cheap, don’t try and use black in its advertisement to make your product look more luxurious. Instead, use a color that relates to the emotions your product will bring.

Consider what story you’re selling

It’s not always obvious what emotions pair with your product or brand. When that’s an issue, look deeper into the story your advertisement tells. If your product is a car, for example, your advertisement may highlight the happiness of traveling with your family. In this case, using the color yellow would help further sell those feelings.

Work With Your Advertisement’s Emotions

At the end of the day, your best method for using color psychology in your advertisements is to know what emotions you’re appealing to in the first place. When you figure this out, it becomes a simple matter of working the corresponding colors into your ad. If you ever decide you need help creating the perfect logo for your brand, visit our graphic design page to learn more about our services!

Featured image: Pexels license, Pexels, by Steve Johnson