Advertising Jackpot: Advertising- Colors and their emotions

Join us Dr. Lisa Van Allen a clinical psychologist, executive coach, spiritual director, and award winning author with over 30 years in private practice dive into the psychology behind advertising.

If you don’t know the basics of color psychology then you’re losing money. It’s that simple. According to HubSpot, simply changing the color of a call to action button can increase sales by 21%.

Basic connotations associated with colors

Each color palate has its own set of connected meanings and emotions. And as you get more specific, you’ll find individual colors have their own emotions they evoke as well.