The corona virus pandemic has since affected not one city, not one country, but the whole world. Everything has changed, from the way we communicate with other people, purchase goods and essentials, deliver our products and services, and basically everything that we do.
Moreover, there is a steady increase in people who are choosing the work-from-home arrangement and staying in moments to prevent from getting the virus. So what’s the best way to attack the target market?
Invest in advertising, because NOW more than ever is the time to do. Why? Here are a few interesting reasons:
1) Ad costs have gone down – Consumer behavior has changed since the pandemic. If compared to the last 5 years before pandemic, more people are now opting to shop online, inquire online, order online, and do communicate online. So, this would be your silver lining because the good thing about this is that you can easily reach your target market with the right ad on a smaller budget. Take this opportunity and make your ads catchy and relatable!
2) People are at home – Right now lots of people are sitting at home, working, browsing through endless products, purchasing online, or looking for products like yours. It’s the perfect time to let them know and feel your presence. With most of us choosing to stay in the comforts of our home rather than being exposed to the virus outside, people are more than ready and willing to take an action that could lead to a conversion for your business.
3) Think Long-Term – Companies that spend more during a recession have boosted financial performance throughout the year following the recession” – Harvard Business Review. Now is not the time to dilly-dally, get your game face on and focus on how your business can help or be of use to the majority. According to Harvard Business Review, keeping your head and business in the game is the key to longevity.
If you advertise now, you’ll see the payoff over the next 3, 6, and 12 months. People will remember seeing your brand during the most memorable times of their lives, so when they’re ready to buy you may just be the first they check out or think of.