2019’s wrapping up, bringing our dreams and aspirations for the next year to the front of our minds.
No matter what records you’re planning on breaking next year though, it’s important to look back at 2019.
All of our accomplishments and obstacles can teach us new ways to push ourselves. Through information, experience, and confidence, our setbacks will only propel us to greater heights.
The Biggest Lessons of 2019
In the spirit of learning from the past, here are the top lessons we’ve learned in 2019! To learn more about each topic, feel free to visit the links found at the beginning of each section.
Think before you speak
In January we learned that advertising isn’t something you do on a whim. It takes strategic planning around your audience.
When making an advertising strategy you need to account for countless factors.
Who makes up your target audience, where they come across your ads, and how they’ll feel after seeing your ad are all variables you need to account for.
For February we went over the importance of color psychology in advertising. It turns out colors do more than make your ads pretty.
In fact, colors play a pivotal role in how your audience feels after seeing your ad. Even more, colors can influence how people feel about your business itself.
We learned that bright colors invoke happiness and excitement, while mellow colors bring about feelings of tranquility and security.
Know your clients
May’s topic of discussion was all about BANK codes, a technique for narrowing down personality types.
Using techniques such as BANK helps you build genuine relationships in your business, which naturally encourages trust and growth.
When your clients and marketing audiences know they’re understood by you, they’re much more likely to do business with you.
You have more power than you think
June’s area of discussion was all about working smarter, not harder. We talked about how software such as BirdEye, Sprout Social, and AdStage all help you run your business more efficiently.
You see, the more you automate the business, the more time you have to put towards the things you care deeply about.
Being busy doesn’t mean you’re making progress. Look for your money-making social media channels, then see if you can’t make them even more efficient.
Getting emotional isn’t a bad thing
In July we covered emotional advertising techniques. It turns out humans aren’t as rational as we like to think.
Consumers quite often make decisions based on how they feel rather than what they think. Therefore, it’s important to add emotional appeal to your ads.
A great way to spice up an ad is to pick a specific emotion and make it part of your ad’s narrative.
Keep up with the times
Our August post covered virtual business cards, and why they’re becoming so important.
Today’s market is moving online more and more every day. Heck, when aren’t you online nowadays?
Virtual business cards acknowledge the internet’s prevalence and grant you a fast and simple way for clients to learn more about you.
Why make potential clients type in a website link when you can send it directly to their phone and computer?
When in doubt, advertise on Facebook
Everybody uses Facebook, so obviously it’s a great place to advertise. However, since everyone uses Facebook, everyone’s advertising on it.
September taught us to make Facebook ads that actually work, called Facebook lead ads. These are specific ads for Facebook which center around getting contact information.
Lead ads are much less obtrusive than standard Facebook ads, and give you a way to conduct surveys and acquire leads directly through Facebook.
Stand out or get boxed out
In October we got you ahead of the game by preparing for the holiday season. With so many businesses running holiday ads, you have to learn how to make your ads one of a kind.
To do this, we talked about content marketing which is a way to advertise through providing value.
Furthermore, we went over the importance of creating an advertising strategy as well as planning for the worst.
Don’t take anything for granted
Finally, for November we went over the most important lesson: we’re all family.
At the end of the day, we’re all in this together. We do everything we can to help you all out because you’ve helped us reach every landmark we’ve achieved!
It turns out when everyone decides to help out one another great things happen. As much as big business talks about competition, cooperation is what really moves mountains.
Leaping Into 2020
Now’s not a time for reminiscing about what we could have done in 2019. Instead, look at all that you’ve done and use that experience to make 2020 your best year yet!
We wish you all the happiest of holidays, and thank you all for everything you’ve done for us this past year <3!