Advertising can feel like an endless pit that feeds on time and money. Internet marketing tools provide a way out…
Have you ever felt like your money and time spent on marketing was a gamble?
That’s the case for many business owners because they aren’t marketing the right way. They randomly throw time and money towards marketing and hope for something in return.
Using internet marketing tools, on the other hand, brings order to your methods. They show you what’s working and what isn’t through analytics.
Furthermore, internet marketing tools can save you massive sums of time by automating your advertising and marketing!
The Best Internet Marketing Tools for Small Business Owners
No matter what channel you prefer advertising through, there’s a suite of internet marketing tools for you. We’ll go over tools for various channels so you can find the best way to save yourself and your business valuable time spent on marketing.
Sprout Social
One of the leading internet marketing tools for social media is Sprout Social. This platform brings all of your social media profiles into one place. Their platform connects with Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
Sprout Social’s Smart Inbox shows you direct messages and mentions for all of your social media profiles. Even more, you can monitor keywords and setup chatbots to respond to your mentions.
To save you time, Sprout Social also lets you schedule posts, and will even air the posts based on when you’ll receive the most engagement.
Sprout Social has three tiers of pricing, with more features included in the most expensive tiers. Their plans range from around $100, $150, and $250 per month.
The platform is quite expensive, but if your business heavily relies on social media for advertising, then you can get exponential returns on your investment.
AdStage
For businesses that rely on online advertisements, AdStage will make your life a breeze.
AdStage works with a massive range of online advertising platforms such as Facebook, Google, and YouTube.
Through AdStage, you’re able to schedule when you want your ads to run on various platforms. Like Sprout Social, AdStage will even schedule your ads based on engagement analytics.
On the topic of analytics, AdStage gives you detailed reports for all of your advertising channels. AdStage provides information such as conversion rates, ad performance, and which channels are seeing the best results.
A few downsides of AdStage are that it’s relatively basic when compared to other software. Also, the UI can be difficult to navigate and the software is on the expensive side.
There are three main pricing tiers, with the more expensive tiers containing the most features. The tiers run for around $300 per month, $500 per month, and $800 per month.
Due to the amount of time this software can save your business, AdStage might be one of the most valuable internet marketing tools you could use.
BirdEye
Online reviews make or break businesses. BirdEye helps you take control of your reviews, helping you leverage them to bring in sales and growth.
The first way BirdEye helps you is by notifying you any time you receive a review. After receiving reviews, you’re also able to instantly reply to them through BirdEye.
BirdEye also helps you increase your positive reviews. Through BirdEye, you’re able to automate when and how you want to ask customers for reviews.
Furthermore, BirdEye lets you share your positive reviews to your social media channels, encouraging followers to do the same.
Their main caveat is that you have to get a quote to see how much the software will cost you. Also, there are reports that BirdEye’s customer service is a mixed bag.
All in all, BirdEye is one of the most powerful internet marketing tools available for managing your brand’s online reputation.
ActiveCampaign
Email marketing is one of the most tried and true methods for getting results. ActiveCampaign can revolutionize the way you conduct e-mail marketing.
The most basic way ActiveCampaign assists your email marketing is through contact list management. The software tracks and tags contacts based on how they respond to your emails and navigate your website, helping you strategize your e-mail campaigns.
However, what makes ActiveCampaign one of the most powerful internet marketing tools is how it automates your e-mail campaigns. ActiveCampaign lets you build complex decision trees that will send your contacts various emails depending on how they respond to your campaigns and how they’ve been tagged.
There’s a whole lot more ActiveCampaign can do for your marketing endeavors, making it a massive time saver for your company.
It’s even reasonably priced, with prices ranging from $25 per month to $550 per month depending on the size of your email list.
A considerable downside is that the software can be slow and hard to navigate at times, primarily because of how complex it is. Despite its flaws, ActiveCampaign is a revolutionary tool for entrepreneurs and business owners alike.
Choosing Between Internet Marketing Tools
With so many options available, it’s challenging to pick just one tool. To find out which is perfect for you, start thinking about which of your advertising channels brings you the most money.
If you could make that channel just a little bit more efficient, you could boost your yearly profits by massive margins.
Have you found any online marketing tools that have helped grow your business? If so, make sure to comment below! Who knows, you might provide the piece of advice that helps someone bring their business into the spotlight!
Featured Image by Austin Distel on Unsplash