Want to know the secret as to why customers are drawn to your brand? CONTENT CREATION, that’s what it is! If you want to know the SUREFIRE reasons why CONTENT CREATION for your business is IMPORTANT, YOU have got to keep reading.
So, what is CONTENT CREATION?
According to google, Content creation is the contribution of information to any media and most especially in digital media for an end-user/audience in specific contexts.
In other words, CONTENT CREATION is the art of producing valuable information or entertaining and relevant facts in various platforms with an end goal in mind – TO BE RELEVANT. Content of course is tailored to your brand or product.
Also, Content creation is one of the inbound marketing processes where you try to draw people’s attention through blogs, podcasts, infographics, etc.
WHAT ARE THE TYPES OF CONTENT YOU CAN CREATE?
- Blogging
- Social media posts
- Video
- Podcasting
- Infographics
- Visual content
- E-books
- Lead magnets
- Whitepapers
- SlideShare presentations
- Quizzes/tools
- Checklists
- Courses
- Webinars
- Slide decks
- Free apps
Let’s get down to business now. Here’s a list of SUREFIRE reasons why CONTENT CREATION is vital for your business or any business you can think of.
1. CONTENT CREATION SHOWCASES YOUR SUBJECT MATTER EXPERTISE
Every time you publish a blog, post consistently tailored visually-appealing infographics and social media posts, or present short and long write-ups, you are clearly presenting your knowledge and expertise in the business you are embarking on.
Consumers would want to know and prefer dealing with experts who knows the ins and outs of the industry. So, when you provide them with valuable content, you are helping them make a more educated purchasing decision that is of course what we all want.
2. INCREASE BRAND AWARENESS AND ESTABLISH A REPUTABLE STATUS
It is vital for all business to build rapport and establish a reputable image to potential leads and consumers. Reputation building means producing great content and quality products or outputs that will in turn gain the trust of people. Building trust can definitely help establish a positive brand reputation.
More than that, when you consistently produce tailored content in all your business platforms (i.e. Social media sites, websites, etc.) it will definitely help consumers feel that you are a constant, important, and reliable brand.
3. CREATING CONTENT IS A COST-EFFICIENT WAY TO BRING IN NEW LEADS
We all know that promoting our product or brand will take some time, especially when you are new in the industry. If you don’t have any budget for paid ads, then putting effort in creating amazing content will help you rise above other brands and be unique to your own. It may just take time to establish your brand, but if you are consistent enough in providing amazingly put-together content, your business will definitely thrive.
Lead generation is very important for small businesses that rely on consistent traffic to generate and boost sales. It may be time-consuming, but it is definitely well-worth it and affordable.
4. GREAT CONTENT LEADS TO SALES CONVERSION
Content creation helps improve conversion because it allows your brand to connect with people. It entertains and educate your leads and customers. According to Google, inbound marketers are able to double -the average site conversion rate (from 6% to 12%) in part due to their marketing efforts.
Again, and again, when you share valuable information to people, you help them make educated purchasing decisions they definitely need in life.
5. BUILD LONG AND LASTING RELATIONSHIP WITH CLIENTS/CUSTOMERS
Repeat customers are always the bread and butter of small businesses. According to BIA Kelsey, 61% of SMBs say that half of their revenue is coming from repeat customers. Furthermore, Marketing Tech Blog reports that a loyal customer is worth, on average, up to 10x as much as their first purchase.
It is clear that when you gain repeat customers that just means you are doing something right and memorable that they don’t get from other brands, or that you have created a connection with them that they don’t get from others.
This is where content creation comes in, creation doesn’t stop when you are already generating leads. When consumers come back, you have to amp up what you are already doing so you can keep them constantly coming back to you. Content that consistently gives value helps strengthen your brand’s reputation and your business’ good track record.
CONCLUSION
Content creation is the heart and soul of your business. Every time you provide people with great content, you are giving away a piece of your brand’s personality that sets it apart from others. If you really want to thrive and stand out, start thinking of giving some time and investing in content creation. If you need any help or assistance on how this will be possible for your business, @AllThingsAdvertising is always here to help you.