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If you don’t know the basics of color psychology then you’re losing money. It’s that simple. According to HubSpot, simply changing the color of a call to action button can increase sales by 21%.
How Color Psychology Impacts Your Advertisements

Choosing the right color for your advertisements is more important than you think. According to color psychology, colors have a strong influence on your emotions. There are also certain connotations we connect with specific colors. If you pair the right colors with your advertisement, you’ll be able increase your advertisement’s overall influence.