A new opportunity is growing for your business and now is the time to capitalize on it. That opportunity: content marketing.
What is it?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action,” (Content Marketing Institute). Content marketers use media such as blogs, social media, email, and newsletters to create content that provides their audiences with value, whether that’s through insider advice and tips about an industry, relevant research about a subject, or even entertainment. The benefits come from building a loyal audience that WANTS to see your content and looks forward to what you put out next.
Why you need to start now!
Because as the proverb goes, the best time to plant a tree was 20 years ago. The second best time is now. Getting into content marketing is like planting a tree. The longer you keep at it, the greater the rewards grow. Through content marketing you can build a massive following for your business. And as your audience continues to build, it starts growing easier and easier until it gains a momentum of its own. Now just what can this do for you?
A study by Curata found that “the greatest impact today’s business bloggers have on their organization are: thought leadership, SEO, and brand visibility and buzz.” All of these benefits add to one simple thing: increased sales. Through content marketing you have the potential to increase sales through increased customer loyalty, increased inbound clicks to your sales pages, and greater brand recognition. You don’t even need to build an audience from scratch to get these results. You can start with an email list made from your current customers and work from there. Your customers will benefit from the added value you provide to them, and there’s a large chance they will share your content with their peers, increasing your exposure. By creating content that provides value to your audience you build trust and connection with your customers that you just can’t do with traditional marketing. And don’t just take my word for it. A study by the Content Marketing Institute found that 89% of B2B marketers use content marketing.
The longer you wait, the longer you are holding out on the potential to increase revenue for your business.
And did I mention that it’s low cost?! Traditional forms of advertising require paying for distribution (think radio, television, etc.) AND the creation of your advertisement itself. With content marketing all you need is website hosting or a social media account to get started, both of which you most likely already have for your business. With the cost of distribution being close to $0 the only cost you have to pay for is the creation of the content itself, saving you half the cost of traditional advertising.
We do content marketing!
At All Things Advertising our team of creative writers specialize in writing for marketing, and can create a content marketing campaign for you right now! Our team excels in capturing the nature of your business and how your audience will benefit from your business, and conveying it in a concise way that resonates with your audience. We focus on building a personal relationship with our clients. By doing this we’re able to create more sophisticated marketing strategies with you. This can take the form of campaigns such as an email marketing series, a social media marketing campaign, or a monthly newsletter for your business.
You name it, and our writers will create it! Our writers excel at flexibility. Whether you just want content for the front page of your website or you’re looking for a nuanced marketing campaign our writers will take on the task! Our writers have experience in multiple forms of media to ensure we match with whatever works best for your business and its goals. Some examples include:
- Social Media
- Blog Posts
- Website Content
- Video Scripts
- and Magazine or Newspaper Ads
Book an appointment with us now to take advantage of the opportunities awaiting your business!